Guide to Traveling London through King’s Cross Station

For visiting London, proximity to King’s Cross is the perfect location. An intersection of six tube lines, including the Northern, Picadilly, and Circle Lines, to name a few, can get you virtually anywhere from King’s Cross. King’s Cross is also a train terminal, in the case that you are planning to visit the north of the UK. But let’s not get off track and get back to seeing London via King’s Cross. London, the cultural melting pot that it is, offers amazing and varied shops of anything you could desire. Located near the major shopping zones of London, both commercial and artisan, King’s Cross is a convenient place for a shopping tour in London. The city is also a magnet for great and creative minds, as is well known by all the thinkers, writers and artists who both came to and from London. The wide range of museums and galleries reflects this intellectual breeding ground, and again, King’s Cross is a skip, hop and a jump away from many of these world-class museums. Less conventional tours to start from King’s Cross could include a round of the city’s parks, exploring the wide web of the tube itself, or the nearby nightlife hotspots. So, whether it’s shopping, rich culture, or any fun explorations that you’re after, King’s Cross will guide you there quickly and efficiently.

For the shoppers! Have an early and hearty breakfast (you will need the energy) and put yourself on the Northern Line, heading for Camden Town, where you will find open air markets selling art, crafts, clothes, accessories and much more. It’s best to spend time here in the morning, as the area isn’t the safest at night. After you’ve stocked up on original craft gifts at the market, head back to your hotel, drop them off, and back on the tube! Via the Picadilly Line, head towards Covent Garden, a famous indoor market, and the surrounding area, full of boutiques, shops, and nice cafes. This picturesque market makes a nice lunch stop, with some cozy restaurants nearby. Picadilly Circus comes next: very commercialized, with many well-known brand stores. Picadilly is a fun place to return to at night, as the lights and pubs draw partiers to them like moths to the flame! Head on to Knightsbridge to see the world famous Harrod’s Department store. After this detour, it’s on to Oxford Circus to join the crowded throng admiring and buying the riches of Oxford Street, which is equivalent to New York’s Fifth Ave, a street of fancy department stores interspersed with chic shopping boutiques. If your spending needs are still not satiated, check out other markets, such as Portobello, or just by walking through London, you will find hidden gems of stores throughout the city. If, however, Oxford Street sums up the shopping day nicely for you, head back into the Oxford Circus tube, and the Victoria Line will conveniently take you right back to King’s Cross.

For the culture seeker, you will start your day heading in the opposite direction of the shopper. Head south on the Picadilly Line to Russell Square, and just a few blocks south of the shady square is the British Museum. After your explorations, you may also enjoy Covent Garden for its history and theater – check out the listings as they may draw you back in the evening. Nearby is Trafalgar Square, home of the National Gallery. From here, continue on to Green Park, and gasp at the size and beauty of Buckingham Palace. Changing of the Guard takes place nearby, so check the season’s schedule if you are interested. Slide down the Jubilee Line to Southwark, and enjoy the neighboring Tate Modern and Globe Theatre. Make your way back north of the river to Tower Hill, and explore London’s Tower. Take the Circle line back to King’s Cross to conclude the cultural loop.

The adventurer who wants to learn the city by randomly coming across the interesting things may enjoy traveling from park to park, always great for people watching and discovering the wide variety of London’s inhabitants. Regents, Hyde, Green, and St. James Parks are the main ones, each with distinctive personalities. The Tube itself is extremely interesting, and it’s worth reading the entertaining advertisements of the tube, listen to some talented and not-so-talented musicians, pick out who the tourists are and who the natives are… the tube can be really enjoyable during your voyage. Take advantage of being in this unique London sub world! King’s Cross is also nearby to Leicester Square and Picadilly, both popular night out areas. Or try traveling round Circle line and seeing how many pubs you can manage to stop at… after which, see if you manage to find your way back to King’s Cross on this concentric line!

King’s Cross, recently made famous through Harry Potter’s platform 9 ¾, is more than a fictitious train platform. It’s a station that literally will get you anywhere in London (and beyond) very conveniently. If you’re visiting London to shop, to learn its culture, or just to explore it for face value, King’s Cross is the best starting and ending point. You will get to where you need to go quickly, and at the end of the long day, you won’t have to wait long to be back at your London home, sweet home.

Web Designing And Seo Are Two Consecutive Services For Business Growth

Technologies are improving day by day. The days were gone where a new brand went through a lot of troubles to be famous and well-known. It needed a lot of advertisement to come to the attraction of folks. Televisions, newspapers, and magazines are some mediums to promote a brand. But it was really tiresome as it takes a long time and process. A brand could be lost easily in the crowd of competitors. Reaching people was tough and complicated. But those days were gone and today a new item does not face many troubles for its promotion. It is because of the invention of the internet. This highly advanced technology has made everything easy and fast. From booking a flight ticket to communicating one far away from a place becomes easy and it is by the influence of the internet. The internet has entered in everyone’s home very casually and has made lives more comfortable and swift.
Now business promotion is not a big matter to the businesspersons and they have got many useful and effective ways to make brands popular and well-known. One of the easiest and effective ways is website making. You can call that it is an imperative task for every business and by using this skill a business can reach its highest level of success. When a new brand is marketed it needs to be popular for increasing its sell and profit. And it is the best option to create an innovative and informative website for the brand. Website making is a tough task also as it needs the highest efficiency. You can get many assurances about the services as there are many designers but it is a challenge to find an innovative and experienced designing team for the purpose.
Your website is the face of what you provide to the people. It can say everything about your taste, choice, and eminence. Thus, it should be created sincerely and in an efficient manner that it can attract a huge number of visitors easily with its first glimpse. When a visitor visits your website he leaves it immediately if there is no interesting issue in it. And making your website interesting and attractive, you need a good and experienced website designer or a designing team that is efficient, creative, and resourceful. Searching on the internet, you will be able to find out the best Web Design Adelaide that can support you from the initial stage. A creative designer inputs all your essential data and images to your website that visitors get the total familiarity about your business.
A creative website making does not work fruitfully if it is not promoted on the internet. And it is called SEO, the service that gives your brand a higher rank on the search engines like Google. When a visitor searches a product he will be impressive by your position if it has a higher position. He is more likely want to choose a business that has a good and reputed position. And a good and skilled Adelaide SEO team can create the miracle by the most innovative and advanced process. SEO is an imperative task to increase your business and brand name. Chose the team carefully and enjoy a gainful business.

Concentrate both Legitimate and Unlawful Exploration Chemicals

Science drives with research. The pros know this reality and that is the reason they make new chemicals and research them close by the ebb and flow ones. These asks about are of colossal regard and pass on to light various realities that are basic for medicine. In EU, UK, and USA numerous profitable facts have gone to the learning of experts essentially due to advances research and examinations of chemicals. The Legitimate powder is one of the investigation chemicals that need more research regardless of the way that it has been under a couple surveys however there is an impressive measure that ought to be found. There are various chemicals that are recorded under legitimate powder title like methyl one, 4-cec et cetera. Each one of these chemicals contains a couple of properties. If you are involved with research of any of these acclaimed chemicals, you need to contact an investigation chemicals Provider on the web. These chemicals are not allowed to be sold in a separated store.

You Have to Exploration Lawful and illegal Powders

You need to buy examine chemicals use for research. Notwithstanding whether they are legitimate or unlawful, your investigation should be purchase inquire about chemicals utilize interminable and far reaching. As we said over that since a couple of chemicals are illegal, you won’t find them separated. Along these lines, don’t endeavor to waste your time through taking a gander at stores and restorative stores however put in your demand facilitate on any trustworthy passage that is known for research chemicals accessible to be obtained. For finding quality unlawful and legitimate chemicals, you need to check for social occasion pills, shower salts, moving pills et cetera. This is in light of the fact that the passages list the unlawful chemicals under harmless names like these. By far most of the countries in EU have restricted arrangement and buy of many sorts of shower salts. Thusly, your restrictive tried and true resource is an online merchant who offers quality substances for research reason.

Shopping Chemicals for Exploration

You may be focused on that how to buy unlawful powder on the web. Regardless, it is all trouble free and discrete. In particular, you can get a free specimen from some awesome suppliers, which is at least a point. Getting a little example with a minimal expenditure is furthermore possible if you have a PayPal account or can pay with Visa. Your ask for will get in touch with you especially stuffed and set up at your doorstep. This is all trouble free.

Would it be fitting for you to Purchase Slightest Known Chemicals?

There are various chemicals that have alongside zero information on the passages that offer them or that give information about them. Do whatever it takes not to be reluctant to get them as they are with the true objective of research and not for smoking or snorting. None of these chemicals that are sold for research are alright for human usage. Regardless of the way that there are interesting stories in which people tell their experience of getting high and fantasizing yet that is all not okay for the human cerebrum. Therefore, you buy purchase fub-amb or whatever other compound without any anxieties. It is moreover incredible that you set up a not too bad data base for you about the chemicals you will analyze. With real information, you will be in a better position than lead the investigation.

A Do It Yourself Smart Home

Of course all of the stuff that you need to build your own smart home or to make a dumb house smart are easily available. You can get the intelligent thermostats and cctv kits pretty easily, but the thing that I am curious about is how you bring it all together in a working system. Obviously that is the real key, you would in theory want to have a house that was able to monitor everything and keep it in an ideal range. If no one was at home, then you would want to have the house automatically decide what needed to be on and what did not need to be one. If no one is there, then the house does not need to be warm in the winter or cool in the summer. At the same time there needs to be a way to get it in a comfortable temperature range before you step through the front door.

The obvious way to do that is to have the house’s main brain know where you are and more specifically where you are going. It does not really matter if you are close or far away, but instead it matters if you are going to be returning immediately or in an hour or two. So the house needs to be able to track your movements, but at the same time it needs to understand what your intentions are. The bigger thing to me is security however. I have a dog, but he is not too scary. If someone broke in the house he might come up and lick their face instead of sounding the alarm. I want to have a smart security system, one that knows the difference between a herd of deer and an intruder in the back yard, that is not easy for a machine.

A Guide For A More Enjoyable Train Travel

Although traveling by air is the fastest way to move from places to place while traveling by car is convenient and comfortable and traveling by bus is the cheapest, not one of them can be compared to the unique experience trail travel could give.

Trail travel might not be the most popular way people move. This could be because of the length a trip could take compared to air traveling. Another reason could be the monotony of sights that might bring boredom to passengers. Another could be the price one single train travel could cost compared when taking a bus. All these contribute to the decreasing popularity of train travel but it does not mean that train travel is not good at all. In fact, with a little wit and personal creativity, one could enjoy train travel.

1. Expect to travel for long hours. In this way, you don’t have to look at your timepiece regularly or ask a crew with the most annoying question you also would not want to hear: “Are we there yet?” Keep in mind that if you are crossing state boarders, train travel could take more hours than driving your own car at your own phase. And sometimes, train schedules are not met so you don’t have to nag every crew with the train schedule.

2. Relax and enjoy the scenery. If you are traveling during daytime, you could see sights that might not be possible to see if you are traveling by plane, bus or car. Try to enjoy the scenery. You can even bring binoculars to help you see more views closer.

3. If you are a reader, this is the best time to read. Trains are more stable than bus. So if you would like to read without controlling the motion of your hand with the book, the train could provide you with stability. Bring a book of your favorite author. You can also consider finalizing your report if you are going to present it on meetings.

4. If you are not into sightseeing and reading, you can bring your portable CD player or iPod. Bring your most favorite albums you could bring. Or, if you have an iPod, you can store all your songs to your library. Make sure you have spare batteries.

5. Be friendly and polite. If a person asks favors from you, be more than willing to do it. Train travel would offer you new acquaintances and friends.

6. Do not intrude other people’s business in the best way you could. Respect other people’s privacy.

7. Talk to the crew nicely. Although they would not throw you off the train if you shout to them, doing such is not proper. They are well trained and very friendly, be nice to the crew.

8. Take time to meet other people. Since you expect to be on the train for several hours especially if you are crossing state borders, you wont be doing so much. You can roam around the train and meet other people. This is the best time to have someone to talk to.

9. If in case you are traveling with your children, make sure you provide them with lots of activities. Bring along activity books, quiet toys, color pens, crayons, papers, reading material, coloring books, and video games. In this way, you keep them entertained.

Low Carb Diet Plan That Could Save Your Life

This is the point by point article about low carb eat less carbs arrange for that could be spare your life. This article will recommend you what to eat or what to not.

When you go over a decreased carb abstain from food system, it includes an eating routine regimen procedure taking all things together common and furthermore grungy foot including negligible carbs. It’s been checked restoratively that a diminished starch abstain from food technique helps with weight diminish while taking full preferred standpoint of wellbeing or notwithstanding bringing down the danger of any type of sickness.

Fundamentally, the amount of sustenances you can eat, and additionally the nourishments you should take in rely on elements like particularly how sound and even adjusted you are, the measure of weight you mean to shed and furthermore the measure of exercise you do. Based upon this, you can maintain these fundamental rules for a low sugar eat less carbs routine procedure:

You could take in organic products, nuts, solid oils, veggies, angle, meat, eggs, seeds, high-fat dairy notwithstanding perhaps some lights or even non-gluten grains. The nourishments you need to not devour while on this eating routine regimen are wheat, trans fats, HFCS, sugar, calibrated sustenances, seed oils and also ‘count calories plan schedules’ and also low-fat things.

You have to stay clear of these 7 sustenances:

Sugar – sustenances like agave, sweet, frozen yogurt, soft drinks, natural product juices and furthermore a few others.

Trans fats – hydrogenated and additionally mostly hydrogenated oils.

Gluten grains – grain, rye, wheat or even implied, and additionally fors case breads and pastas.

Sweetening specialists – sucralose, aspartame, cyclamates, saccharin and additionally Acesulfame Potassium. Or maybe, it’s greatly improved in the event that you utilize Stevia.

Consume less calories arrange schedules and additionally low-fat items – drain things, rolls and even grains.

High Omega-6 seed and also veggie oils – soybean, sunflower, cottonseed, safflower, corn, grape seed notwithstanding canola oils.

To a great degree calibrated sustenances – abstain from devouring nourishment refined in assembling offices. Moreover, it’s even much better on the off chance that you save a procedure of investigating every single enthusiastic segment’s agendas of sustenances, particularly ‘natural nourishment’.

Your eating regimen program should be based upon these genuine or even foul low-carb nourishments. This for occurrences eggs, where the omega-3 enhanced or fed eggs are the best, meat like sheep, pork, hen, hamburger and in addition others where the grass-nourished decisions are the best, nuts notwithstanding seeds like walnuts, almonds and sunflower seeds and also veggies like broccoli, carrots, spinach and considerably cauliflower.

Abstain from food Strategy

Alongside this, you ought to expend longer of nuts or even seeds, angle like salmon, haddock and even trout where the wild caught fishes are a much better choice, natural products like apples, pears, strawberries, blueberries alongside oranges, high-fat dairy items like cheddar, light whipping cream, yogurt and furthermore margarine and even fats and furthermore oils like coconut oil, olive oil, cod-angle liver oil, spread and in addition shortening.

In spite of the fact that you are allowed to expend these nourishments, on the off chance that you are on an eating routine arrangement routine to get in shape, you need to be careful concerning eating cheddar and in addition nuts as you can easily enjoy them. The Nutrisystem program works with a course of action that is made to help each individual that are intending to drop weight So, you can pickup an eating routine regimen arrange from nutisystem with nutrisystem coupon codes which offers you value cut. One more thing don’t take in more than a result of natural product every day.

On the off chance that you don’t expect to Reduce weight.

You could in any case spend for to eat a smidgen a great deal significantly more carbs on the off chance that you are a dynamic and furthermore sound and adjusted person who hunting down not thin down. You may expend tubers like pleasant potatoes and also potatoes, vegetables like pinto beans, lentils notwithstanding dark beans notwithstanding non-gluten grains like quinoa, oats alongside rice. You could moreover eat dull delightful chocolates with 70 % tasty chocolate or higher and furthermore totally dry wines with no additional sugar or starches in little amountsFind Article, on the off chance that you crave.

A Guide To Travel Through Malaga Spain

You’ll be amazed at all there is to do when travelling around Malagna Spain. You’ll find this city on the Costa del Sol, which is near the Mediterranean Sea. You’ll enjoy the beautiful warm Mediterranean weather and climate of this area. Everyone of course loves to visit in the summer when the weather is nice and hot, but as well visiting in the Winter months can be quite pleasant too due to the near perfect mild temperatures that you’ll experience.

Of course summer is the busiest in this area of Spain, so you’ll want to be speedy about making your reservations to ensure you get the best deals on flights, hotels, and even rental cars if need be. If you do need to rent a car you can actually do so right at the airport at arrival, if not you can hire a car service which will drive you to your destination hotel and also bring you back to the airport at the end of the trip. However, waiting until you get there, especially in the summer is not recommended being that it’s such a busiest time, you may get stuck (literally).

There is certainly no shortage of things to do when you visit around the area of Costa del Sol and Malaga Spain.

If you enjoy seeing old architecture and experiencing a bit of history then visiting the Alcazabo or the Citadel, which is the greatest fortress in Andalucia would be a great choice for your sightseeing agenda. This citadel was built sometime between the eighth and eleventh century. You’ll also, as a history buff, want to hit one or two of the museum there on the site of the citadel. One is actually an archeological museum and is an area favorite.

If you love fourteenth century architecture and buildings then be sure to check out the castle that is located in Malaga. This is the castle of Gibralfaro, and is open for you to tour to actually experience the areas full and beautiful history. You’ll be able to enjoy a beautiful view of he entire city as well as the port from Gibrlfaro. This castle is actually very near the citadel, which makes it a convenient tour for you and can probably be accomplished in just one day.

There is actually an amusement park in the Costa del Sol, which is the Tivoli Amusement Park. This is great if you’re visiting the area with you entire family or just looking for an adventure. The park hosts daily shows, has great rides, and has beautiful botanical gardens for you to tour.

If you want to see a great landmark of the area then you should visit The Cathedral of Malaga. This cathedral was began to be built in 1528 however construction was an on and off again thing for about the next 200 years or so, which was simply due to the lack of funds. This one Cathedral therefore has a multitude of different designs within it since construction was started and stopped so many different times.

You’ll surely have no shortage of history to witness and explore before you in the Costa del Sol, as well as be able to enjoy the great weather as well as be near some of the finest beaches and ports in the world.

Gap Year Working And Travelling In Oz

Gap years are becoming ever more popular with students finishing their A-levels, wishing to mark their new found independence with a jaunt into the unknown, before committing to university life or employment. Who can blame them? There are hundreds of countries across the globe calling out for exploration. Perhaps none more so than Australia, complete with its limitless sun, sea and surf, outstanding architecture, unconquerable wilderness and sheer massiveness. However, it is the very scale of Australia that makes it somewhat daunting for many would-be travellers. Seeing it all, or even a decent portion of what Australia has to offer, is simply impossible in the 3 months offered by a standard travel visa. Sure, you can apply for an extended travel visa but these are hard to come by and few are lucky enough to have the savings to be able to support themselves over such a long period of time. Fortunately there is an alternative.

Many gap-year students are now taking advantage of the working holiday maker visa. The United Kingdom is one of 23 countries with which Australia has a reciprocal relationship whereby residents of one country can travel to the other for a period of 12 months and supplement their travel funds with wages earned from temporary employment. To qualify for this special visa applicants must be aged 18 to 30 and single or married without children, it is fair to say that most gap-year students would meet these requirements. However, there are a number of more subjective conditions that may exclude some candidates, for example, you must show that you have a good chance of finding temporary work (experience working in a bar or as an outdoor-activity instructor may be helpful) and must also have a return ticket or prove that you have sufficient funds to purchase one. To check if you are likely to qualify for such a visa http://www.visas4australia.com may be worth a visit.

Even if you do qualify for the visa there are restrictions – you are only allowed to work for a single employer for a period of 3 months, this is to encourage travel and to ensure that you do not become too settled in a single place. Of course you could get around this restriction by accepting employment in the same area but with a different company, however, surely the whole reason for a gap year is to seek out new experiences, new people and new places.

So, let’s assume that you qualify for a visa, what is there to do once you have reached Australia? Must see cities include; Sydney, Melbourne, Perth, Brisbane, Cairns and, of course, the capital itself (in fact entirely built for this single purpose) – Canberra. Famous tourist attractions such as; Ayers Rock (or Uluru to give it its Aboriginal name), the Sydney Opera House and the Great Barrier Reef are also more than worth a visit. There is undoubtedly enough here to fill 12 months with unmitigated adventure and the experiences of several lifetimes.

Australia is amazing and the working holiday maker visa means gap year students can experience more of it for longer but, as always, it is important to be safe and plan your journeys carefully. Now that you know all you need to for an enjoyable gap year tip down-under, all that remains for me to say is: good luck, have fun and always remember to wear sun screen!

A List Of The Top Travel Destinations In Europe

When visiting the historic city of London, you will encounter a wealth of attractions and activities that will have your head spinning for days. One moment you could be admiring the sunset while standing on the Waterloo Bridge, while the next minute is spent heading towards the popular attraction of St. Paul’s Cathedral. Additional features associated with London include medieval architecture, the Tower of London, Big Ben, Westminster Abbey, as well as Buckingham Palace.

Rome

Rome is filled with an array of interesting stops along an entertaining and exciting stay in the city. When it comes to artistic achievement, Rome might lead the way throughout Europe. With the likes of Michelangelo and other great talents, landmarks such as the Sistine Chapel are forever mentioned as one of the most impressive attractions in the world. The city also opens up to reveal plenty of masterpieces that extend to the realms of music, theatre, history, architecture, and culture.

Amsterdam

As you pass through the streets of Amsterdam, you will encounter an awakening of the senses as tantalizing restaurant scents fill the air, interesting locals pass you by, and history and culture are spotted at every turn. Outdoor markets, beautiful flower spreads, and impressive city canals are just some of the features associated with this grand destination.

Berlin

Serving as the capital of Germany, this city is blooming with blossoming businesses, talented artists, and satisfying main points of interest. Some of the main boroughs to consider visiting include the greenery in southwest Berlin, the historic center of Mitte, and lovely Prenzlauer Berg located in the northeast.

Additional destinations in Europe that are quite popular among travelers include:

Vienna: Often referred to as one of the greatest capitals in all of Europe, Vienna provides a wealth of tradition that has surpassed expectations in the art, political, and economic scene.

Florence: Decorated with small luxury accommodations, trendy eateries, and an overload of charm, this city provides an impressive display of Tuscan hospitality.

Venice: Oozing with romance, many newlyweds find their way to this exciting destination that offers connecting bridges over mesmerizing canals, romantic-filled nooks and crannies, and intriguing Venetian architecture.

Barcelona: Offering an assortment of spectacular samples in Spanish art, fashion, lodging, and dining, Barcelona is a great place to plan a vacation.

Benefits Of Investing In Google Adwords

Advertising, one of the major term used to spread a word about a brand has undergone a significant change over the years, especially with the inception of Digital Marketing. Internet marketing companies in Bromsgrove, Worcestershire, Redditch and other places in U.K, have redefined the traditional modes of advertising by informing companies how advertising on one of the major search engines such as Google can reduce cost and serve the purpose to educate customers about their brands.
One of the well-known methods today in advertising is Google AdWords. Google AdWords is an online advertising platform wherein businesses can showcase their ads on Google and also enable firms to set an advertising budget through Pay Per Click (PPC). The advertisement works on the basis of keywords which are searched by the customer. A customer searches for a product or service and types in a keyword and if that keyword matches to the one businesses use, the ads display in search results.
With over billions of search results displayed for a range of topics provided by Google, advertising on Google makes it an attractive platform as it is cost effective, target audience oriented and can reach millions of customers in a matter of seconds. However, businesses haven’t been open to the idea of advertising on Google and a few reasons as to why businesses are being skeptical to advertise on Google are discussed below:
Expected return on investment
Every businessman while investing would like to see results within a particular period of time. When investing in an online medium, a marketer could be apprehensive regarding the question that will the investment serve the purpose of driving traffic and generate leads through the website.
When Google AdWords are executed by a successful SEO campaign, results begin to show immediately and rankings on search results increase over a period of time. When ads are published, within a short duration of time, leads are generated and the ads attract customers straight away ensuring more clicks on the ad and more traffic on the website.
Short on budget
The budget required to display ads with Google AdWords may seem very high to marketers, but marketers should be rest assured that there is no risk involved and money is spent only when a customer clicks on the ad and not when the ad appears on search results, as is the case with advertising plan based on Pay Per Click. Marketers must ensure that when an ad is clicked, customers must be redirected to a website that is attractive and has an excellent user interface. Moreover, an attractive company website is a key factor to generate a product purchase.
AdWords seem troublesome
Anything new may seem complicated to marketers in the beginning such as, on opening the software it may seem difficult to comprehend and decide which advertising strategy should be applied to generate more leads.
To understand complexities involved in Google AdWords, there are several beginner’s guides that explain everything in detail with a step by step explanation that helps the marketer to strategize the kind of ad to be showcased on the website.